The smartest
way home.
One tap or scan opens your pet's profile on any phone — no app required. A finder sees how to reach you. A vet sees medical context. Animal control sees licensing. The tag itself never exposes who your pet is.
Plus a free $10 Share the Love Reward with every tag.
- NFC tap or QR scan
- No app · No subscription
- Waterproof & rust-resistant
- One purchase · lifetime ID
Two channels. One resolver. Zero friction.
Every tag ships with both NFC and QR. Use whatever the finder's phone supports — the result is the same.
Tap (NFC)
Any modern phone (iPhone 7+, most Android) reads the chip with no app. One tap opens the resolver page.
Scan (QR)
A laser-etched QR code on the back works on any camera app — no install, no login, even on older phones.
Resolve
The resolver checks who's scanning — finder, vet, animal control — and shows exactly the right information for that role.
One price. Everything your pet needs.
No tiers, no upsells, no monthly fees. The $39.99 launch price covers the tag and lifetime access — for the life of your pet.
- Premium stainless steel NFC smart tag
- Secure QR code backup
- Lifetime registration
- No subscription fees
- No monthly charges
- Privacy-protected owner contact
- Lost pet recovery tools
- Medical & emergency information management
- Owner-controlled information sharing
- Lifetime platform access
- Affordable lost-tag replacement program
Designed for everyday wear.
Waterproof & rust-resistant
Stainless steel back, polished enamel front. Swims, bathes, and digs without wear.
No battery, no charging
Passive NFC + printed QR. Nothing to charge, nothing to replace. Always ready.
NFC NTAG213 + unique short code
Industry-standard chip plus a human-readable backup code etched on the steel.
UV-protective finish
Designed for everyday wear — scratch-resistant and sun-stable so it stays legible.
The tag never exposes who your pet is.
Most pet tags etch a phone number or name right on the metal. urSmartID doesn't. The physical tag carries short opaque tokens that only resolve in our privacy-first architecture — and the full identity lives in a separate, isolated database.
Opaque tokens on the tag
The NFC chip and QR code carry short random tokens — not your name, not your pet's ID. Nobody can read a tag and 'look you up' on another service.
Junction-token isolation
Tokens resolve through a dedicated isolated database that only stores HMAC references. Even a database compromise doesn't expose owner identity without a separate junction secret.
Role-aware disclosure
A vet sees a medical summary. Animal control sees licensing. A finder sees a platform-mediated contact path. Nobody sees more than their context requires.
Premium quality. Purposeful design.
Beautifully crafted, thoughtfully packaged, built to last. Every tag arrives in an included bamboo wood box inside a protective shipping carton.
A $10 Share the Love Reward, on us.
Every tag comes with a $10 reward to pass along. Give it to a friend, a family member, or a fellow pet lover — or use it yourself toward an additional urSmartID tag. Because every pet deserves to be found.
No problem.
We'll deactivate the lost tag and issue a replacement for just $5 + shipping. Attach the new tag and keep going — nothing about your pet's record changes.
- The same profile
- The same records
- The same permissions
- The same history
Old tag deactivated instantly. Your pet's profile, records, and history carry straight over to the new tag.
Pets, livestock, shelter animals, licensed animals.
Pet owners
A collar tag with a medical summary for emergencies and a safe, platform-mediated contact path if your pet goes missing.
Breeders
A transferable tag that ships with the animal — pedigree, health certifications, and a continuous record from day one.
Shelters & rescues
Intake-to-adoption tracking. The tag travels with the animal to its new home without re-provisioning.
Municipalities
QR-coded licensing tags. Animal control reads current license status and owner contact in a single scan.
Get your urSmartID tag
Introductory launch price $39.99 for your first tag (regular $49.99) — and every additional tag is $10 off. Free US shipping. No subscription, ever.
$10 off one tag. Doesn't stack with the multi-buy discount.
Secure checkout by Stripe. You'll be redirected to pay.
- Ships from the US in ~3 business days
- No batteries · no monthly fees
Prefer a step-by-step checkout? Open the full order page.
Volunteer. Help animals. Become a Hero.
Every 2 verified volunteer hours with a participating animal-welfare organization makes you eligible for a $15 Hero Tag — the same premium urSmartID tag. Not a coupon. A thank-you.
Good to know.
How much does it cost?
The regular retail price is $49.99. During our introductory launch it’s $39.99, and every tag includes a free $10 Share the Love Reward to gift or use toward another tag. No subscription and no monthly fees — ever.
Does it replace a microchip?
No — it complements one. A microchip needs a vet or shelter with a scanner. urSmartID works with any phone the moment your pet is found, so an everyday good samaritan can reach you in seconds.
Do I need an app?
No. NFC tap and QR scan both open a web page in the phone’s browser. Nothing to install for you or for whoever finds your pet.
What if I lose the tag?
We deactivate the lost tag and issue a replacement for $5 + shipping. Your pet keeps the same profile, records, permissions, and history — just attach the new tag and continue.
What does someone see when they scan it?
Only what you allow, and only what their context needs. A finder gets a polite landing with a contact path; a vet gets a medical summary; animal control gets licensing. The tag never reveals your pet’s identity directly.
Will it survive water and rough play?
Yes. Stainless steel back, polished enamel front, UV-protective finish — waterproof, rust-resistant, and scratch-resistant for everyday wear.
What is the Hero Program?
A recognition program: every 2 verified volunteer hours with a participating animal-welfare organization makes you eligible to purchase a $15 Hero Tag. Hero Tags are for animals in your own household and are not for resale.
