A tag can be lost.
An identity can't.
The tag is the key. What it opens is a record that belongs to your animal — their identity, their health, their history, for life. Tap or scan it and the right person gets exactly what they need to help.
One identity. An evolving record. A lifetime of history.
A tag, and everything behind it.
urSmartID is the key to an ecosystem of tools built for the people who look after animals: their health records, their whole history, evidence of who they are, and help getting them home. It all comes with the tag, on any phone, with no app to install and no subscription.
Medical history in one place
Their whole life, in order
Your tags, in your hands
What someone sees when they scan
Everything that comes with your tag
- Every pet at a glance
- A record for each pet
- Medical history in one place
- Their whole life, in order
- Evidence of who they are
- Your tags, in your hands
- Bring in their past records
- What someone sees when they scan
- Found reports, straight to you
- Private messages from finders
- A Lost & Found case behind the tag
- Mark them lost from the tag itself
- When the tag was scanned
- Emergency contacts, for professionals
- Badges from their vet or licensing office
- Orders and $10 rewards
They grow, just like we do.
We don't have the same health needs, routines, relationships or records at 5, 25 and 65 — and we are still the same person. Neither do they. Their life record grows as they do.
Identity persists
Who they are does not change when anything else does.
Records evolve
Health, routines, preferences and people change over a lifetime.
History remains
What came before stays, instead of starting over.
What happens when someone scans.
- Seconds, not minutes. No app, no account, nothing to install.
- You hear about it. A finder’s report reaches you straight away. While your pet has an open Lost & Found case, a scan of the tag alerts you too, at most once an hour.
- No phone number changes hands. Your number is not on the tag or the page. When your pet is marked lost, a finder can message you through us.
- Each reader, their part. Finder sees how to help. A vet’s account sees medications, allergies, reactions. Animal control sees licensing.
You wouldn't post your phone number on a telephone pole.
So why engrave it on something your animal carries everywhere?
urSmartID gives someone a way to help without printing your private information on your animal.
See how privacy worksSimple on the outside. A lot behind it.
- Tap
- Scan
- No battery
- No app for the finder
- No subscription
Rugged and water-resistant. Stainless steel sealed in epoxy. No battery, no electronics, nothing to charge or replace — built for daily wear.
Replaceable without losing their history — because the identity was never on the tag.
One purchase. Their identity goes on.
MSRP $49.99 — introductory price $39.99 for your first tag. Every additional tag is $10 off. Free US shipping. No subscription, ever.
Preorder — ships by October 1, 2026. Cancel any time before your tag ships for a full refund.
The tag is the smallest part of what you're buying
A biometric identity through urLifePrint that belongs to the animal — not to the tag, and not to whoever is holding the leash.
Health, medications, allergies, routines, behaviour, caregivers, veterinary history, documents and photos — added over a lifetime, kept in one place.
A finder sees how to help and how to reach you. A vet sees medications, allergies and reactions. Animal control sees licensing. Nobody sees more than their situation calls for.
A finder can tell you in a few taps that they have your pet, saw them, or found just the tag, and you are alerted straight away. When your pet is marked lost they can also message you privately. Neither of you sees the other’s number.
Replace it and the record is intact, because the identity was never on the tag. Nothing to renew, no subscription, ever.
The tag is $39.99. Everything above it comes with it.
$10 off one tag. Doesn't stack with the multi-buy discount.
Secure checkout by Stripe. You'll be redirected to pay. Preorder — ships by October 1, 2026. Cancel any time before your tag ships for a full refund.
- Preorder — ships from the US by October 1, 2026
- No batteries · no monthly fees
Prefer a step-by-step checkout? Open the full order page.
Tagging more than one animal?
Organisation volume pricing is planned, not available yet. Today every order takes $10 off each additional tag, up to 10 tags. Every animal you tag gets a record that stays with them after they leave your care.
Tell us what you needurSmartID is part of urSynergy — the infrastructure connecting identity, records, care and providers around the animal.