urSmartID Minimum Advertised Price Policy
Working policy — pending legal review. Effective November 8, 2026.
This policy applies to public advertising of new urSmartID tags by approved retailers, creators, shelters, rescues, and other program participants.
Minimum advertised price
The current minimum advertised price (MAP) is $39.99 for a household's first tag. The current MAP amount shown here is governed by the Tag Program settings in the admin dashboard.
MAP concerns publicly displayed or promoted prices. It does not set a participant's resale price and does not prohibit a private, validated creator code or other discount authorized by urSynergy from being applied in checkout. A private discount must not be advertised as a generally available price when doing so would display a price below MAP.
Participants
Participants must use current approved product descriptions and may not imply that urSynergy controls their resale price. Retail approval, creator-code access, consignment access, or tag distribution may be suspended while a suspected violation is reviewed. A participant will be given notice and a reasonable opportunity to correct an advertisement before suspension, except where fraud, safety, or repeated conduct requires immediate action.
Questions and updates
Contact the urSmartID Tag Program through the support channel shown in your dashboard. urSynergy may publish a new version prospectively. The dashboard record, version, effective date, and document hash identify the wording in force.
This working policy is operational guidance pending legal review and is not legal advice.