What the key opens.
The tag is a short opaque token and nothing else. Everything below is what that token connects to — and how it stays attached to the animal rather than to whoever happens to hold them.
The tag is the key. The record is what it opens.
Nothing about your animal lives on the tag itself — it carries a short opaque token and nothing else. What the token opens is a record that belongs to the animal, and that the people around them connect into.
- urSmartIDThe physical key. A tap, a scan, or a short code.
- IdentityurLifePrint — who the animal is, kept separate from who holds them.
- Veterinary careVisits, medications, allergies and vaccinations, each attributed to whoever recorded it.
- Lost & FoundA finder-safe path home, with LABRIE™ recovery intelligence behind it.
- CaregiversSitters, walkers, a vet of record, a foster — each seeing only their part.
- CaregiversWho cares for the animal now, and who did before.
- Shelters & rescuesIntake and history that travel with the animal to its next home.
- BreedersEarly-life information, attributed to its source.
- LicensingMunicipal licensing, readable by animal control in a single scan.
- Life historyAn append-only record of what happened and when.
- Environmental contextLABRIE™ — species behaviour, geography and weather, applied to recovery.
The animal is the constant
People change, vets change, homes change. The record is anchored to the animal, not to whoever happens to hold them this year.
Not a record inside someone else's system
A clinic's file lives in the clinic. A shelter's file lives in the shelter. Here the animal is the thing everything connects to, so the history survives the relationship ending.
A key can be replaced
Lose the tag and you replace the key, not the record. New tag numbers, same animal, same history, same identity.
The tag is how someone reaches you.
The urLifePrint is who your animal is.
A tag can be lost, replaced, reassigned, or cut off a collar. An animal's identity cannot. So we keep them apart on purpose — the tag is an access mechanism, and the urLifePrint is the record it opens.
Every animal gets one
A photographic identity record, captured through a guided sequence on your phone, kept for the animal's whole life and added to as they change. Dogs, cats, horses, livestock, the lot.
A urLifePrint ID, separate from the tag
Its own identifier, issued when capture is complete. Replacing a lost tag issues new tag numbers and never touches the animal's identity — same record, same history, same ID.
Three separate questions, kept separate
Who the animal is, who holds them, and who you are, are three different facts. We never collapse them into one “verified” badge, because that badge would be hiding which of the three it meant.
The emergency side does the work
Medications, allergies and reactions, recent vaccinations, the microchip number, and the national poison-control lines — on a card in your wallet, readable by a vet who has never met your animal.
A scan tells you it happened
When someone scans a card, everyone on the record is notified. You find out that your animal's record was opened, and when.
It keeps up with them
Animals change — a puppy is not the dog it becomes. Re-capture across their life is part of the record, not a re-registration.
And when it is asked to recognise a photo, it will tell you it isn't sure.
A photo match that returns its closest guess is worse than useless — it is a confident wrong answer about somebody's animal. Ours returns no match instead, and says so plainly. We would rather hand you nothing than hand you a name we cannot stand behind.
Every animal enrolls today. Photo recognition answers for dogs now and is being trained species by species — your animal's urLifePrint is captured and kept from the day you create it, and starts answering the moment its species is trained.
Activating the tag is where the record starts
When you link a tag to your animal, you are already standing next to them with a phone in your hand. So that is where we ask — the activation walks straight into the guided capture, a handful of framed shots that become the urLifePrint. It takes a few minutes once, at the only moment it is genuinely easy, instead of becoming the thing you meant to do and never did.
Two channels. One resolver. Zero friction.
Every tag ships with both NFC and QR. Use whatever the finder's phone supports — the result is the same.
Tap (NFC)
Any modern phone (iPhone 7+, most Android) reads the chip with no app. One tap opens the resolver page.
Scan (QR)
The QR code printed on the back works with any camera app — no install, no login, even on older phones.
Resolve
The resolver checks who's scanning — finder, vet, animal control — and shows exactly the right information for that role.
Everything you know about your animal, in a form somebody else can use.
Most of what keeps an animal well lives in one person’s head. It is fine there right up until the day that person is in hospital, on a plane, evacuating, or handing over at a boarding desk — and then it is nowhere.
Not everyone who cares for your animal is you
A sitter is not a co-owner. A walker is not a vet. Each person gets the part of the record their job needs, for as long as they need it, and it closes when they are done.
- Sitter
- Feeding, routine, where things are kept, who to call.
- Dog walker
- Leash and harness notes, recall, what to avoid on the route.
- Vet of record
- Medical history, medications, allergies, prior treatment.
- Foster
- The full care picture, for as long as the placement lasts.
Who gets called, and in what order
You decide who is reached first, who is reached if they do not answer, and who after that. A plan that only works when the first person picks up is not a plan.
Continuity planning
Routine, home and environment, transport, feeding, the things that matter and the things that would never occur to you to mention. Written down once, ready for whoever needs it next.
Video, voice, documents and pictures
Some things do not survive being written down. A recording of how you call your dog, kept for whoever has to call him next. The video of how the harness actually goes on. Media attaches to the record on the private tier, and every access is audited — you can see who opened it.
“Would you ever write your name, phone number and address on a piece of paper and attach it to a telephone pole? Why would you do that with your animal?”
That is what an engraved tag is. The information is on the metal, it is on the animal, and it is readable by whoever gets there first — a good samaritan, or someone who recognises an owner who will pay anything.
urSmartID puts nothing on the tag. No name, no number, no address. The finder gets a way to reach you; they do not get you.
And it is worse when the photo goes up too — see what a lost-pet flyer actually hands over
So what does the tag carry instead?
Short opaque tokens that only resolve inside our architecture — and the identity they resolve to lives in a separate, isolated database.
Opaque tokens on the tag
The NFC chip and QR code carry short random tokens — not your name, not your pet's ID. Nobody can read a tag and 'look you up' on another service.
Junction-token isolation
Tokens resolve through a dedicated isolated database that only stores HMAC references. Even a database compromise doesn't expose owner identity without a separate junction secret.
Role-aware disclosure
A vet sees a medical summary. Animal control sees licensing. A finder sees a platform-mediated contact path. Nobody sees more than their context requires.
Your sitter can see where the food is kept without ever being able to see your door code.
Letting someone care for your animal and letting them into your home are two different decisions, and most systems collapse them into one. Here they never touch: a care grant confers no residence access at all. Getting that is a separate, deliberate act.
- A care grant is not a door keyFeeding, medication and routine carry no access to entry information. There is no setting that quietly bundles them.
- The holder must be identity-proofedResidence access is not something an anonymous account can hold, however much of the care record it can see.
- Masked, and every reveal auditedEntry credentials stay masked. Each individual reveal is recorded separately — so "who looked, and when" is a question with an answer.
We show you where each thing came from — including when the honest answer is that we don’t know.
A pet platform that always has an answer is telling you something about its confidence, not about your animal.
Expertise has more than one path
A veterinarian, a forty-year breeder and a species keeper know different true things. We record which kind of knowledge you are looking at instead of flattening all three into one voice.
Welfare before marketing
Where what sells and what is good for the animal disagree, we say what is good for the animal — including when that costs us the sale.
Knowledge has a date on it
Guidance changes. What was right for a puppy is wrong for the same dog at ten. We keep the date and the life stage attached, so old advice cannot quietly pass as current.
Pets, livestock, shelter animals, licensed animals.
Pet owners
A collar tag with a medical summary for emergencies and a safe, platform-mediated contact path if your pet goes missing.
Breeders
A transferable tag that ships with the animal — pedigree, health certifications, and a continuous record from day one.
Shelters & rescues
Intake-to-adoption tracking. The tag travels with the animal to its new home without re-provisioning.
Municipalities
QR-coded licensing tags. Animal control reads current license status and owner contact in a single scan.
Four different things people call a pet ID.
They solve different problems, and the honest answer is that most animals should have more than one of them.
| Engraved tag | Microchip | GPS tracker | urSmartID | |
|---|---|---|---|---|
| Readable with no app | Yes | No — needs a scanner | No — needs the maker’s app | Yes |
| Personal details on the tag | Yes — name and number, in metal | No | No | No |
| Works with a dead battery | Yes | Yes | No | Yes — no battery at all |
| Finder can reach you without your number | No | Via the registry, if current | Varies | Yes |
| Medical information for a vet | No | No | No | Yes |
| Ongoing cost | None | Registry fees vary | Subscription | None |
Every column above, ours included, was checked on . Competitor categories vary by product and by registry; where a row says “varies”, that is the finding, not a hedge.
Designed for everyday wear.
Rugged and water-resistant
Stainless steel sealed in epoxy. No battery, no electronics, nothing to charge or replace — built for daily wear.
Nothing to charge, nothing to fail
Passive NFC plus a printed QR. No battery means no dead tag on the day it matters, and no replacement cycle.
NFC NTAG213 + unique short code
Industry-standard chip, plus a human-readable backup code printed on the enamel back beside the QR.
UV-protective finish
Designed for everyday wear — scratch-resistant and sun-stable so it stays legible.
One price. Everything your pet needs.
No tiers, no upsells, no monthly fees. The $39.99 launch price covers the tag and platform access for as long as urSmartID is in service — no renewal, no tier, nothing further to pay.
- Premium stainless steel NFC smart tag
- Secure QR code backup
- Lifetime registration
- No subscription fees
- No monthly charges
- Privacy-protected owner contact
- Lost pet recovery tools
- Medical & emergency information management
- Owner-controlled information sharing
- Platform access for as long as urSmartID is in service
- Affordable lost-tag replacement program
Premium quality. Purposeful design.
Beautifully crafted, thoughtfully packaged, built to last. Every tag arrives in an included bamboo wood box inside a protective shipping carton.
A $10 Share the Love Reward, on us.
Every tag comes with a $10 reward to pass along. Give it to a friend, a family member, or a fellow pet lover — or use it yourself toward an additional urSmartID tag. Because every pet deserves to be found.
No problem.
We'll deactivate the lost tag and issue a replacement for just $5 + shipping. Attach the new tag and keep going — nothing about your pet's record changes.
- The same profile
- The same records
- The same permissions
- The same history
Old tag deactivated instantly. Your pet's profile, records, and history carry straight over to the new tag.
Volunteer. Help animals. Become a Hero.
Every 2 verified volunteer hours with a participating animal-welfare organization makes you eligible for a $15 Hero Tag — the same premium urSmartID tag. Not a coupon. A thank-you.
Good to know.
How much does it cost?
The regular retail price is $49.99. During our introductory launch it’s $39.99, and every tag includes a free $10 Share the Love Reward to gift or use toward another tag. No subscription and no monthly fees — ever.
Does it replace a microchip?
No — it complements one. A microchip needs a vet or shelter with a scanner. urSmartID works with any phone the moment your pet is found, so an everyday good samaritan can reach you in seconds.
Do I need an app?
No. NFC tap and QR scan both open a web page in the phone’s browser. Nothing to install for you or for whoever finds your pet.
What if I lose the tag?
We deactivate the lost tag and issue a replacement for $5 + shipping. Your pet keeps the same profile, records, permissions, and history — just attach the new tag and continue.
What does someone see when they scan it?
Only what you allow, and only what their context needs. A finder gets a polite landing with a contact path; a vet gets a medical summary; animal control gets licensing. The tag never reveals your pet’s identity directly.
Will it survive water and rough play?
Rugged and water-resistant. Stainless steel sealed in epoxy. No battery, no electronics, nothing to charge or replace — built for daily wear. The durability claim we will stand behind is the one about electronics: there is nothing inside to fail, get wet, or run flat.
What is the Hero Program?
A recognition program: every 2 verified volunteer hours with a participating animal-welfare organization makes you eligible to purchase a $15 Hero Tag. Hero Tags are for animals in your own household and are not for resale.